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NFESH

NFESH

Giving Nonprofits a Louder Voice

The National Foundation to End Senior Hunger (NFESH—pronounced neh-fesh), formally known as the Meals on Wheels Research Foundation, fights to bring senior hunger to the forefront of public discussions. With one in six seniors struggling with hunger and the numbers increasing annually, AFTech Web Solutions was proud to design and build a website that clearly relays information and research as well as increases senior hunger awareness—all working toward long-term, sustainable solutions to end senior hunger.
Creating a blueprint

After lengthy discussions with the client and some research of our own, we developed the majority of user experience interactions and content architecture requirements during the wireframing process. Each page was laid out within a wireframe, reviewed, scrutinized, iterated upon to improve UI/UX, and presented and explained in detail to the client. Our in-depth, iterative wireframing process and attention to user experience established a clean, intuitive flow throughout the website.

The Result

Both the client and the project team involved with this project are thrilled with how everything came together. The website demonstrates how aesthetics and intuitive functionality can work to engage and interact with the user while intelligently directing those interested in donating or learning more about senior hunger. A combination of the client’s goals and our own ideas produced a distinctive blend of intuitive iconography, whitespace, and pronounced typography, which not only serves as a resource for users but also screams “Hey! We need to confront the issue of senior hunger today!”

Project Details

  • CLIENT NAME
    NFESH
  • PROJECT TYPE
    Web Design & Development
  • ORGANIZATION
    Non-Profit
  • LOCATION
    VA, United States