Is your website’s branding inconsistent or intangible? Your website is the key to a good first impression. Without a cohesive brand identity, your website might not be up to the task. That’s why branding is crucial to designing an effective website.
One of the things we love most about our gig here at Webfor is helping our clients brainstorm and then define their company’s brand. This is not always as straightforward as it seems, which is what makes the process so invigorating. Although logos, images and typography — plus the packaging and swag they adorn — are one part of brand identity, they aren’t the whole shebang.
Author and marketing guru Seth Godin provides one possible definition. He says a brand is “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” We think Godin’s nifty definition does a good job of hinting at the very elusiveness that makes identifying a company’s brand such an organic, fun and fulfilling process.
Defining your brand means more than just listing the services or products you’re offering to potential customers. It means finding that sweet spot that differentiates the experience of buying your product or using your service from that of all your competitors. Guiding you through the branding process is a responsibility we take seriously, but it’s also one of the most exciting aspects of our business.
The marketing gurus at AFTech Web Solutions have decades of combined experience, as well as detailed, comprehensive, cutting-edge marketing chops that will define, refine and streamline a contemporary brand image that reflects the vision you have for your company.
On top of that, you’ll have the Rocket Webb team on your side, codifying your brand’s guidelines and standards, ensuring consistency across multiple channels and platforms. Guidelines and standards include but are not limited to rules for color, type, spacing, and logo use.
AFTech Web Solutions: It’s where your brand begins.
Yeah, we mean it! As a brand marketing company, we will help you discover your identity, determine your brand’s position and promote your brand. But in real sense, your customers will be taking the word further to the crowd. They keep evaluating and building ideas about your products and services in their minds, keep them in their memory, to present them to a wider consumer spread, and that builds your brand. In fact, your brand is perceived better, being talk of the town. Marketers may be misunderstood, but customers are not!
You cannot create an image of your brand according to your wish. You can simply position your brand so that it is perceived the way you want. To be able to create a positive brand image, it is vital to consider brand positioning and create a positioning strategy that really works.
That’s where brand positioning comes into play! It is important for businesses and marketers to consider the most important part of brand marketing. What is Positioning? It is about placing or positioning your brand in a way that it fits in well for further exposure. Let’s say, you come up with a variety of peanut butter, which is not liked by your friends and colleagues, but is otherwise loved among the larger group that’s health-conscious. So that means, you need to position your brand in a way that it reaches the target audience.
Brand Positioning therefore, may seem like avertable, but can just not be avoided. It is about enabling your business to create a specific place in people’s minds and therefore, stand out in their vision, so that it gets the right amount of attention it deserves.