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You may have occasionally received brochures of a product or service via direct mail. Email marketing is like the online version of these direct mail brochures. It is just another way of building a relationship with potential customers or clients. It is also the least costly form of online marketing to reach out to a customer.
It is a type of internet marketing which includes marketing via websites, social media, blogs, etc. Although many see email marketing as ‘spam’ taking up space in their email accounts, if done right, it is a very effective marketing tool in terms reaching out to a large section of your target audience.
Email marketing has become a lot more personalized now, targeting only a specific group of customers that may have interest in the product or service. Potential customers have the option to subscribe to newsletters, updates on any special offers on their favourite product while visiting the website. Since emails can be targeted specifically to customers is extremely cost-effective, email marketing has a great ROI (return of investment). The key is to get it right.
The following are the Golden Rules for effectively using e-mail marketing:
For most effective solutions on email marketing, please contact us and we will get in touch with you.