Definitely, a well written and well-structured article is the only thing that can make your visitors stay and read your content. But how can you make this happen?
Here we explain a few tricks on how to write better, more engaging content that will bring you more traffic and business.
Storytelling never goes out if style. Whether you’re watching a movie, video or reading an article if it is compelling enough it will grab your attention and make your stay to the end… right? The exact same thing happens to the people that visit your website. This also includes the search engines. They will read your site and apply artificial intelligence to your content in order to rank you better within their listings.
So, how can you improve your writing in order to make your business look better?
Here are 4 tips for you to use every time you want to write your mind on your website.
Use little stories to keep readers engaged.
No matter what topic you are writing about, try to make it as if you were telling a story. We all grow up listening to stories and there is something about it that grabs our attention and make us want to know more.
Try this: Instead of just making your point outright present it as an example that really illustrates your message. This approach will resonate much better with your readers, and make sure they are more attentive.
Use quotes to make your point.
“If we’re the country that makes Amazon and Facebook and Twitter, why can’t the federal government have websites and digital services that are awesome?”. – Megan Smith
Your opinion may differ from that statement, but you will automatically have a better understanding that the person writing this article has some knowledge about this topic and definitely an opinion worthy of reading.
Also when you place quotes, even if it is yours, that area will generally call the attention of the reader, and once they read up to it, they are more likely to continue reading even if they disagree or dislike it.
Use images and data to gain instant credibility.
People tend to trust data and facts a lot more than opinions so build your credibility with your clients using data to your advantage. Find studies and statistics to back your claims up and make sure they are easy and clear for an untrained eye.
Many studies revealed that people were more likely to believe in a particular medication after being when presented with visuals that appear scientific (graphs, formulas, etc.), even when the visual contains no new information over the text.
Use headings to keep readers on the page.
Using headings throughout your text is important because it can help your reader easily tell when you are changing subjects from one point of the topic to another. Besides that, headings serve an important role for search engines by giving them sub-topics into the main content of that page. All the while also serving to break the monotony of the block after block of text in the page.
Ask questions on your headlines.
Questions are defined as a request for more information and it is an open invitation for your readers to find more about it. Right after the question try to give them a workaround and an answer to that question, if your visitor is interested in your services or products they may have the same question you are asking in your headlines…
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